Melbourne re-imagined in Wayfinder Live 2017

Mixed-reality game launches for Melbourne International Games Week.

photo of people playing Wayfinder Live 2017 in Melbourne's laneways

Wayfinder Live 2017


Wayfinder Live 2017, a free, mobile game that invites players to discover a hidden city in Melbourne’s laneways and unlock special offers from leading restaurants is launching for Melbourne International Games Week (MIGW), 22–29 October.

Created by Dr Troy Innocent, game designer and Swinburne University Senior Lecturer in Games and Interactivity, and commissioned by the Victorian Government for MIGW, Wayfinder Live 2017 is a location-based mixed reality game that builds on the live play phenomenon made popular by Pokémon Go!

Combining real-world and digital elements, it transforms Melbourne’s laneways and iconic sites into a digital playground where fragments of a mysterious micronation ‘Ludea’ are floating undiscovered.

Using the free app, players choose a team to represent and race to find and scan 16 coded markers hidden in the city to complete a map ahead of their competitors. Sections of the map are revealed each time a new marker is scanned.

Scanning the codes also unlocks time and location-sensitive offers at 16 leading Melbourne restaurants, bars and cafes including MoVida, Arbory Bar & Eatery and The Meat & Wine Co, via collaboration with Zomato, the restaurant discovery app.

Dr Innocent, who is also the 2017 recipient of the City of Melbourne’s Knowledge Fellowship for his work on playable cities says, “Wayfinder Live 2017 playfully embeds itself within Melbourne’s street art and takes you through the city’s laneways, iconic areas and restaurants in a playful way to explore and discover the city of Melbourne.”

“While the screen comes into play at particular times, Wayfinder Live 2017 is designed to get players to look ‘up and out’ and re-imagine Melbourne in a whole new way. As you unlock more markers, you unlock what is essentially a hidden city within Melbourne.”

As the game unfolds, players can earn in-game currency to take control of key locations for their team. Wayfinder Live 2017 features an electronic soundscape with a walking beat, specially commissioned by Steve Law, part of Melbourne’s electronic music scene.

Supported by the Victorian Government through Creative Victoria and piloted in 2016, Wayfinder Live 2017 is launching for MIGW 2017 with new features including an animated screen, sound and a redesigned user experience.

Wayfinder Live 2017 is free to download from the App store and Google Play as part of MIGW.

About Melbourne International Games Week

Over 60,000 people will attend Melbourne International Games Week, Asia Pacific’s largest digital games festival, 22–29 October, created by the Victorian Government. It features 14 fabulous events and activities for consumers, families, game-players and makers. See for the full MIGW 2017 program.

Participating Melbourne Restaurants, in partnership with Zomato

MoVida, Ho Chi Mama, Collins Quarter, Lee Ho Fook, Harley House, The George, Royal Stacks food truck, Arbory Bar & Eatery, The Meat & Wine Co, Long Chim, Riverland, Tazio, Red Emperor, Grand Trailer Park, ACMI Bar & Café, Ludlow Bar & Dining Room.

See more of Wayfinder Live 2017 here.