Creative Victoria Digital Games Business Bootcamp

Creative Victoria Digital Games Business Boot Camp and Mentoring Sessions

Game business veteran Jason Della Rocca is making his return to Melbourne and has partnered with Creative Victoria for a full day game business bootcamp followed by 1-on-1 project mentoring sessions.

Submit your Attendance Application Form here

Bootcamp: Tuesday 25 July 10am-5:30pm
1-on-1 mentoring: Wednesday 26 July

Deadline for applications:  Wednesday 19th July

Location: ACMI, Swinburne Studio

Game business veteran Jason Della Rocca is making his return to Melbourne and has partnered with Creative Victoria for a full day game business bootcamp followed by 1-on-1 project mentoring sessions.

On 25 July, the business bootcamp will cover fundamental topics to better engineer the commercial success of games, and improve the long-term strategy of independent studios and game startups. Topics that will be covered include funding models, competitive analysis, building traction and launch momentum, and how to pitch to publishers.

On 26 July, 8 studios or start ups with the most promising projects will be selected to participate in 60 minute 1-on-1 mentoring sessions with Jason. These sessions will allow teams to dive deeper into their specific situation and project details, and get targeted advice from Jason. Teams must apply/request a mentoring session to be considered, and successful teams will be selected and notified before the event.

Business Bootcamp – Registration is essential, limited spaces available.

Mentoring - 8 studios will be selected upon application. Maximum number of 5 attendees per studio.

This is a Creative Victoria initiative and there is no charge for participation at the Bootcamp or Mentoring Sessions.

About Jason Della Rocca

Jason Della Rocca is a game industry entrepreneur, funding advisor, and cluster expert. He specialises in business/partnership development, pitching/funding, and ecosystem/cluster development.

As the co-founder of Executions Labs, Jason was a hands-on early-stage investor in over 20 independent game studios from North America and Europe. Between 2000 and 2009 he served as the executive director of the International Game Developers Association (IGDA), and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine’s “Power50,” a list which profiles 50 of the most important contributors to the state of the game industry.

As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.


This program is open to studios headquartered in Victoria only. All attendees must complete the following application form to be considered for both the Bootcamp and Mentoring days.


Day 1 - Business Bootcamp

9:30am - 10:00amArrivals, check-in, refreshments
10:00am - 10:30amDay overview and participant introductions
10:30am - 11:30amModule 1: Funding Models (project vs venture financing)
11:30am - 12:30pmModule 2: Competitive Analysis (understanding the market)
12:30pm - 1:30pmLunch break [free time]
1:30pm - 2:30pmModule 3: Traction (building evidence that success is possible)
2:30pm - 4:00pmModule 4: Community Validated Deployment (building launch momentum)
4:00pm - 4:30pmCoffee break
4:30pm - 5:30pmModule 5: Pitching to publishers (process and pitch deck template)
5:30pm - 6pmOptional:  Networking refreshments

Note: Coffee & Tea refreshments will be available, but attendees will need to BYO lunch

Day 2 - Mentoring Sessions (one-on-one, studios will be selected based on application)

9:30am - 10:30amSession 1
10:30am - 11:30amSession 2
11:30am - 12:30pmSession 3
1:00pm - 2:00pmSession 4
2:00pm - 3:00pmSession 5
3:00pm - 4:00pmSession 6
4:15pm - 5:15pmSession 7
5:15pm - 6:15pmSession 8

How to Apply for attendance

Applications are required for all attendees, whether you are intending to attend just the Bootcamp, or both the Bootcamp and a mentoring session.

There is no option to attend only the mentoring session; all mentees are required to attend the Bootcamp the day prior.

Submit your Attendance Application Form here